Business Referrals and Customer Testimonials: How to Get Them and Why They Matter
For most businesses, promoting products and attracting clients is key to making a profit. However, getting your business on people’s radar is a lot harder than it looks. One strategy that has consistently been proven to work is word-of-mouth, such as testimonials and referrals. Click Here ReferralCandy found consumers pay 2x more attention to recommendations from people they know. Word-of-mouth is also trusted by around 86% of consumers , which makes it the most trusted form of marketing. It’s easy to think getting referrals and testimonials occur naturally if you do a good job. However, you need to be proactive in approaching clients and getting referrals that can propel your business forward. Before everything else, let’s define business referrals and testimonials. What is a Business Referral? A business referral is a word-of-mouth marketing tactic that involves getting customers to advocate for your brand. When peop